“Beyond Performance: Putting people first” is a strategic storytelling project aimed at amplifying the positive contributions made by coaches in Canadian sport. Pursuit sought to create six two-minute videos and 24 short written features showcasing the positive impact of coaching in sport and community. The goal was to share these stories within the sport community, with sport partners and government, and ultimately with the public and mainstream media.
The project aimed to give a voice to those making a positive difference in Canadian sport, emphasizing the human side of coaching. The project's ultimate impact is envisioned as a shift in the narrative, highlighting the positive stories of coaches and their relationships with athletes, contributing to a more balanced and uplifting portrayal of Canadian sport.
Pursuit would like to offer a special appreciation to the following people who made this project happen.
Jason Thompson, Storyist, Eric Gonzalez, Producer / Director, and George Johnson, Writer.