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Strategic Plan

Own the Podium has rolled out a 2024-2028 Strategic Plan. Guided by the organization’s core values – excellence, collaboration, integrity, diversity, bold leadership, respect and accountability – and focused on putting people first, the Strategic Plan serves as a road map leading Own the Podium’s purpose to support Olympic and Paralympic athletes in wining well.

Own the Podium Strategic Plan 2024-2028

Strategy on a page. Direction: Our purpose is to support Olympic and Paralympic athletes in Winning Well. Our vision is for Canada to be leaders in Olympic and Paralympic Sport. Our mission is to enhance the high-performance sport system by providing advice, delivering strategic priorities and providing funding recommendations that align with our funding partner priorities.

PURPOSE: To support Olympic and Paralympic athletes in winning well. The purpose statement of supporting Olympic and Paralympic athletes centres on fostering success through an holistic approach that values not only winning at the highest level but also emphasizes integrity and athlete well-being. It encompasses achieving international success while prioritizing ethical conduct, fairness, and the overall health of athletes, ensuring an optimal pursuit of excellence.

WINNING WELL: Own the Podium is a not-for-profit organization whose purpose is to support Olympic and Paralympic athletes in winning well. It is our goal to help all athletes get to the start line and know they have done everything possible to achieve their performance objectives in a culture of excellence that protects their psychological and physical health and safety. For OTP, participant wellness, both physical and psychological, is a pre-requisite to all athletes, coaches and support staff achieving their performance goals.

VISION: For Canada to be leaders in
Olympic and Paralympic sport. The vision reflects Canada’s desire to set the benchmark for excellence,
characterized by exceptional coaching, an unparalleled sport system, that provides safe and supportive environments, where athletes can pursue their goals and where our commitment to excellence unites us in a shared pursuit of sporting greatness.

MISSION: Enhance the high-performance sport system by providing advice, delivering strategic priorities and providing
funding recommendations that align
with our funding partner’ priorities. The mission aims to enhance the
high-performance sport system
through expert advice, innovation,
leadership, research, and data provision for informed choices. An evidence informed approach is employed, targeting specific initiatives, and providing funding recommendations that align with funding partner priorities fostering not only performance excellence but also the holistic well-being of athletes.

PRIORITY #1 - Lead the pursuit of podium performances. Enhance podium performances in targeted Olympic and Paralympic sports by providing technical guidance. This involves enhancing coaching, improving training and competition environments, delivering quality sport medicine and sport science services and backing NSO-led research programs to provide performance solutions. Ultimately, the goal aims to optimize support systems and environments for athletes and NSOs to achieve personal benchmarks and podium success in an environment that protects the physical and psychological health and safety of athletes.

PRIORITY #2 - Strengthen high-performance sport system. Lead the development of a positive high-performance sport system that achieves podium performances. This involves enhancing coaching expertise, empowering technical leaders and fostering a healthy culture of excellence across Olympic and Paralympic sports and providing technical support to non-targeted sports. As a prominent organization within the sports system, OTP leads by example and sets the standard in all organizational aspects.

PRIORITY #3 - Provide recommendations for optimal resource allocation aligned with
funding partner priorities. Optimize resource allocation by providing funding recommendations based
on NSO podium probabilities, athlete progress tracking, and identification of NextGen athletes on the podium pathway based on funding partner objectives.

PRIORITY #4 - Advocate for an increase in financial resources for high-performance sport. Our goal is to advocate for an increase in financial resources for high-performance sports by identifying efficiencies and gaps that hinder our ability to achieve more podium performances.

A summary of OTP Strategic Priorities.

SHORT-TERM OUTCOMES: More podium potential athletes, Elevated the standard of sport excellence within the high-performance sport system, and Enhanced high-performance sport system capacity.

LONG-TERM OUTCOMES: Increase Canada’s medal count in alignment with the goals of the sport system, and Inspire Canadians of all ages to play and stay in sport.

IMPACT - Ultimately our aim is to impact how Canadians see and value sport, including sport’s role in inspiring Canadians of all ages.

OUR VALUES: EXCELLENCE, BOLD LEADERSHIP, COLLABORATION, RESPECT, INTEGRITY, ACCOUNTABILITY, DIVERSITY.